Tuesday, July 21, 2015

Basics of Search engine optimization

SEARCH ENGINE OPTIMIZATION

Search Engine Optimization or SEO is a process of keep changing the position of a webpage or website in search engine results by using keywords or phrases.

search engine optimization

Two types of SEO

1. On page
2. Off page

Basic functionalities

1.Crawling
2.Catching
3.Indexing
Crawling is to find and organise information on the web in what is billions and billions of pages, a search engine deploys software typically referred to as a spider (or a crawler or a bot).
Catching is the process of catch copy of google and saved to database.
Indexing is the process of listing.

Many tools are used for optimization. main tools are google analytic and google webmaster. webmaster tool is service provided by google from where you can get backlink information,crawl errors etc. it is a free tool of google and it is also for communication between us and google.


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